Smart gets you further - Data-driven Storytelling

In this episode, we explore the key element driving the future of tourism - data. We take a closer look at how cities are using data to enhance their tourism offer, manage visitor flows and create targeted campaigns.

Misa Labarile, Policy Officer at the European Commission, DG GROW, together with experts on the topic, discuss how cities are using data beyond collecting numbers and how it can be used for story-telling alongside preserving cultural heritage and even contributing to sustainability.

Speakers:

• Siobhán Daly: expert on responsible tourism management and sustainable tourism.
• Helena Egan: expert on tourism digitalisation, CEO and co-founder of the consultancy Planet Egan.

Host: Misa Labarile, Policy Officer of the European Commission, DG GROW.

Find out more about smart tourism and the #EUTourismCapital and #EUGreenPioneer competitions at the initiative website: https://smart-tourism-capital.ec.europa.eu/